The common mistake most people make when using a tool is not gaining a good understanding of how the tool works and what they hope to achieve. Before registering and participating on LinkedIn, new users should consider the following five points:
1. Self-educate first
Get your hands on some LinkedIn training material and read it from end-to-end. You need to have a good understanding of all the features and functions of the social network first, before you do anything.
2. Different strokes for different folks
There are a whole bunch of different organisations and individuals participating on LinkedIn from individual contractors, job seekers, recruiters, small to medium size businesses, large companies and global enterprises. It is important that you understand your individual requirements first.
3. Do some research
There are many LinkedIn users out there that have already benefitted from the correct use of LinkedIn. Spend some time conducting research. Check out the case studies to learn what others have done right (and done wrong). This will save you a load of time.
4. Tap into all the rich content provided by the gurus
There are numerous marketing thought leaders and gurus out there who are constantly developing rich content . Find out who they are. Subscribe to their RSS feed, connect with them on LinkedIn, follow them on Twitter, Like their Facebook pages and learn from them.
Formulate a proper plan on what you are going to do, how you will do it, what you hope to achieve, how you will measure success and measurement criteria. Include timelines with specific milestones. This is a journey you are planning, so make sure you do it right first time.
Here is a short video clip explaining what LinkedIn is all about
What would you add to the 5 points I listed? I would love to hear from you.