The 2012 State of Inbound Marketing Practices and Trends

Hubspot released their 2012 State of Inbound Marketing ebook which is essential reading for any digital marketer. The report is based on a January 2012 survey of 972 professionals familiar with their business’ marketing strategy. The key takeaways are:

Inbound Marketing Brings Low-Cost Leads

Inbound marketing channels are maintaining their low-cost advantage. Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations.

More Spending on Inbound Channels

The distribution of marketing budgets continues to shift to inbound channels. The difference between inbound and outbound marketing expenditures grew by 50% from 2011 to 2012.

Social media Growth

2012 saw growth in social media use across the spectrum. 62% of companies said that social media had become more important as a source of leads in the past six months.

The Rise of Google+

Google+ has started to affect social media marketing. Within six months of its launch, over 40% of marketers consider it “useful,” “important” or “critical.” It’ll be interesting to see how Google+ affects marketers in the future.

Increasing Value of Blogging

Businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated their company blog as “critical” to their business.

Click Here to access the full report

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