LinkedIn may have played second fiddle to the likes of Facebook and Twitter for some time but things have changed. Besides the explosion of LinkedIn user numbers on a global basis, LinkedIn has introduced a whole bunch of new features and functions which has radically improved the user experience. If you are serious about exposing and enhancing your online brand from a business perspective, LinkedIn is the place to be, however if you are going to use LinkedIn, I advise you not to do things in half measures. Here is a list of LinkedIn “must do’s” to start your 2013 off with a bang.
1. Upload a decent photo
Statistically, there is a greater propensity for people to connect with you if your profile has a DECENT photo. LinkedIn is a business social network, so in most (if not all) cases, the accepted norm is a colour head and shoulders shot. If you want to project a professional image, then I suggest that your attire is business casual. Make sure the image has enough resolution to be enlarged without blurring.
2. Include job history
As you would do with your resume when seeking a new job, include a detailed account of your past employers and your role within the organisation. You wouldn’t go to a job interview with half a resume, so don’t do this online for all the world to see. Even if you are not a job seeker and you are using LinkedIn to promote your expertise, potential clients will want to know what you did in the past.
3. Provide a good summary
The LinkedIn summary is your “brag sheet” or 30 second elevator pitch. You want to create a good impression as quick as possible and this is the ideal place to do so. Use the summary to explain your core skills, where and how you add value with one or two examples.
4. Where were you educated?
Besides your job history, potential employers and clients want to know where you were educated and what qualifications you have. Besides schooling and tertiary education, make mention of the certificate courses, diplomas, short courses, awards achieved.
5. Add skills and ask for endorsements
A recent addition to LinkedIn is the ability to have other LinkedIn users you are connected with to endorse your skills. This is the LinkedIn’s version of word of mouth marketing. If I have heard from multiple sources that a person is good at something, there is a good chance that I will believe it. The best way to get endorsements is to endorse others and they will reciprocate. If they don’t, then ask them to.
6. Ask for recommendations
Reach out to your colleagues, clients, ex-clients, past employers and manager and ask them to add a recommendation. When applying for a job or tendering for a project you always include references. This is exactly the same. The more references the better. Just remember to reciprocate!
This is what LinkedIn is all about. Reach out to all your colleagues, friends, associates, past employers, past and existing clients and connect with them. Remember to follow LinkedIn protocol when doing so otherwise this feature will be blocked. If you do not know someone personally, but would like to connect, ask someone you are connected with to introduce you.
8. Join groups
There are MANY LinkedIn groups out there so take your time joining groups. The idea behind joining groups is so you can interact with LIKE-MINDED individuals. If this is not happening, then leave the group. You also join groups to learn, so if there isn’t decent interaction and/or the subject matter is poor, then leave the group. You can use groups to build credibility and to let people know that you are knowledgeable around certain subjects. In order to do this you have to participate in discussions. Ask questions, post content, use the polling feature, but participate.
9. Monitor updates
Check updates on the LinkedIn home page. This is where you have visibility of all the updates made by your connections. If there is good content, read it, share it and comment on it. The more you do this, the more you are noticed and the more your connections will support you. Remember that your connections have extended networks. As soon as they start sharing your content and comments, the more your content is noticed.
10. Share articles where you have been published
LinkedIn provides a great feature where you can showcase articles that have been published which you may have wrote or where you have been interviewed or quoted. This just helps to build your credibility.
11. Include contact information
Make sure to include all contact information such as email address and telephone numbers. If you use Twitter and have a blog, be sure to include links to these platforms to. Just ensure that your blog and tweets are current if you are going to do this.
There are many other great features and functions available on LinkedIn which you should take the time to explore, but I will leave you with these 11 tips to enhance your personal brand for the time being. I can assure you that if you use this advice, you will see the results. Have a great 2013!
Do you have any other LinkedIn tips to add? Would you like to share any of your personal experiences? What is your opinion of LinkedIn?