More and more businesses and business people are recognising Twitter as a great environment where to keep abreast of breaking news, source information and connect and interact with like-minded individuals. What many are still getting wrong however are the basis such as the creation of a decent profile and effective participation on Twitter.
I have listed a few tips below that should assist you in deriving more value and benefit from Twitter. If I have left any out I would love to hear from you here on my blog or on Twitter (@DavidGrahamSA)
Creating Your Twitter Account
Your Picture – This is one of the most important aspects of your Twitter profile because that’s what people are going to look at first, before making their decision of adding you as a friend or not. My advice is to insert a real picture of you (or the picture of a man/woman). I don’t recommend adding a logo or an abstract image because people don’t really relate to those. However, people can easily relate to the picture of another man or woman.
Background Image – Do not use one of Twitter’s background images. It won’t be personalized enough. Instead, I suggest you upload your own image as a background. Many websites let you download Twitter backgrounds or even create your own. Click here for a list of free Twitter backgrounds resources.
Name – It is important that you use a real name, and not just a brand or a website URL. People will more easily trust a real person’s name than they will a brand or website address. It makes sense, but still, many people do the mistake of not using a real name.
Username – Your username is what people will see on Twitter. Avoid having numbers or special characters in your username. If possible, try to have a single word or an association of 2 words.
More Info URL – This is your one chance to drive traffic to your website without doing anything. If you can, create a custom page on your website to welcome people coming from your URL on your Twitter profile. You can for example create a page to welcome them and tell them what your website is about and maybe give them a few links so they can easily browse the important pages.
One Line Bio – The bio is another very important element of your Twitter profile. You have to be able to tell people about you in 140 characters or less. Think of it as a mini resume so be as concise as possible.
Twitter Best Practice
Share – Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Listen – Regularly monitor the comments about your company, brand, and products.
Ask – Ask questions of your followers to glean valuable insights and show that you are listening.
Respond – Respond to compliments and feedback in real time
Reward – Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
Establish the right voice – Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Do you have anything to add to this list?